01
Capital Strategy & Positioning
The decisions that come before the raise: what vehicle to offer, to whom, on what economics, and how to tell that story so the right investors recognize themselves in it.
Services
Five practice areas that can stand alone as scoped projects or compound into a full capital operation. Every engagement starts with the question that matters: what is standing between you and the capital you should be raising?
Start here
A fixed-fee diagnostic of your capital operation, read the way an allocator will read it. Your underwriting, offering materials, and investor systems are reviewed from the LP’s side of the table, so you see exactly where the raise is leaking and what to fix first, before committing to anything bigger.
From $4,500 · About two weeks
What we review
What you get
01
The decisions that come before the raise: what vehicle to offer, to whom, on what economics, and how to tell that story so the right investors recognize themselves in it.
02
Institutional-grade financial models built or rebuilt from the ground up, so your numbers answer questions before investors ask them.
03
The documents that carry your credibility into rooms you are not in: decks, overviews, and diligence materials written in the language allocators expect.
04
The systems layer: CRM, workflows, reporting cadence, and data structure designed once, owned clearly, and built to scale with your investor base.
05
Flagship retainer
A director-level IR function embedded in your firm on a monthly retainer. Your investors get institutional service; you get your weekends back. This is where most Ballast engagements ultimately land.
What happens next
No long proposals before you know whether this is worth doing. Each step earns the next one.
30 minutes. Where your capital process stands and what is actually in the way.
No cost
The fixed-fee diagnostic: findings memo, prioritized build list, working session.
About two weeks
Deliverables, timeline, and fee in writing. Nothing starts before you sign it.
Within a week
The work itself, with review checkpoints so nothing lands as a surprise.
Per scope
Retainer support, or a documented handoff so your team runs it without me.
Ongoing or closed
How engagements work
A defined deliverable on a defined timeline: a model build, an investment overview, a CRM implementation. Fixed scope, fixed fee.
Typically 2–6 weeks
Standing access to capital markets judgment: strategy sessions, material reviews, and counsel as decisions come up. A partner on call, not on payroll.
Monthly
Ballast operates as your IR function: in your inbox, on your investor calls, accountable for outcomes. The full infrastructure, run for you.
Monthly · Two seats open next quarter
Engagements are scoped and priced per mandate after an intro call.